Passion for design started at a young age, from designing greeting cards in Apple’s ClarisWorks at age 12 to launching my first website a few years later in 1996 and interning at Attik – the top creative agency in 1999. In college I started a design agency “nu” while managing the largest pirate radio on the west coast, with over 45 DJs and 60 hours of weekly live shows. From recording mix tapes when I was 8 to DJing 22 years later for thousands at Shoreline Amphitheater. From redesigning Friendster for their acquisition to leading design teams at Getaround disrupting mobility and car ownership. Creating experiences is my lifeblood.
Growing up in Stinson Beach, California, I have always been deeply connected to nature, the outdoors, and the ocean. My father was a sculptor, jeweler, chef, and set designer for movies while my mother was a legal analyst and samba dancer, providing me with a foundation of art, entertainment, and logic. Throughout my childhood I looked up to artists such as Isamu Noguchi, Frank Lloyd Wright, Charles & Ray Eames, Stanley Kubrick, David Lynch, Led Zeppelin, Pink Floyd, Isao Tomita, Kraftwerk, and Ludwig Van Beethoven.
As a DJ I've always pushed myself to explore new sounds from the hottest EDM music to 60's African Highlife. I remember recording mix tapes in my parent's closet when I was 8. At 14 I was DJing for our high school dances and house parties. I started throwing raves at 16 and then built a pirate radio station in high school and college. Once I moved to San Francisco, I started DJing clubs and company parties. Some DJ highlights include playing at the Cal Academy of Sciences: Nightlife, Live 105's BFD at Shoreline Amphitheater with Snoop Dogg and The Strokes, 2010 Twitter holiday party, and a 2012 Vogue fashion show in Baja Mexico.
Lately I started a new DJ project as Pool Simon, focusing on a vibe inspired by sunny days at the beach, poolside lounging, and laidback summer parties with influences from Todd Terje, King Sunny Ade, Paul Simon, Quantic, and Flight Facilities.
I remember watching my father cook as a child and I’ve always enjoyed the art and skill of cooking and hosting. I would also watch Yan Can Cook on KQED and feverishly write down recipes to try. I was captivated by the craft of cooking but also the art of balancing flavors and presentation.
Now I embrace the challenge of combining new, seasonal, and unusual ingredients to find the balance and harmony within. You may find me foraging for mushrooms in Sonoma county or tasting Calvados in Normandy or spearfishing off the coast of Baja.
Mixing cocktails has been a way of cooking on a much smaller scale. A form of hosting that allows for personal expression through combining exotic and familiar ingredients to one's whimsy. I love the idea that elements of the presentation also enhance the flavor and experience.
We call our home “The Wardian” named after the Wardian Case (a small portable greenhouse) as we have over 50 plants inside. Some specimens include makrut lime, yuzu, meyer lemon, a carnivorous bog, dawn redwoods, a 15-foot fiddle leaf fig, assorted orchids, and many herbs for cooking.
My father got me scuba certified when I was 14 in Big Pine Key, Florida and I have been entranced by diving ever since. It's like an alien world under the water with a vast array of life to explore. From tiny microcosms on a reef system to the larger animals of the deep blue, there's a whole world down there!
Capturing moments through drawing, photography, and videography has always been a creative outlet of mine. I dove headlong into drone flying in 2017 and have been delighted by the exciting perspectives and moments I’ve been able to capture. Overall it has resulted in some fun adventures.